First month free for new members through June 30*
Welcome Video from Melissa
Our Mission
Setting the new standard for business education for the deathcare industry.
With a leading-edge platform that blends AI, expert content, insightful coaching, and the power of community.
Our Vision
An enduring industry driven by the passion, purpose, and potential of every deathcare and funeral services professional.
We’re helping deathcare professionals deliver exceptional experiences and build businesses that last.
Our Values
Leading with lived expertise and empathy for the daily challenges of small business ownership.
- Transformative. We make possibilities become realities.
- Empathetic. We show up with real understanding, not just theory.
- Compassionate. We lead with heart, not ego - because we are here to serve you.
- Dependable. We earn trust through action - we show up, follow through, and let our results speak for themselves.
Our Experts
Exceptional tools and coaching from exceptional professionals.
Our PRO Coaches are seasoned directors and deathcare business experts who’ve been where you’ve been, coached professionals, and built businesses.
Melissa Schmidt
The Difference
The peer-supported, expert-backed platform and community for building your business.
- One platform for templates, analytics, training, and expert coaching.
- Data-driven insights + expert coaching + community support = less stress, more profit.
More average contract value
More completed arrangements
More families served
More retail sales
